Speedeon Data
Democratizing Data for Targeted Marketing
Gerard Daher, CEOSpeedeon, a provider of cost efficient and real-time omnichannel data aggregation and campaign building, tackles these problems with its single-platform solution, AudienceMaker. It groups and visualizes consumer, business, mover, and life-event data sets for its clients to support customer acquisition and retention, giving them valuable information on their potential customers in the U.S. Its services include an in-house data sciences team and an agency services team that uses the data to formulate optimal solutions based on their business challenges.
“Instead of approaching different vendors for data licensing, data enrichment, identity resolution, business intelligence, and data visualization, clients can utilize our all in-one tool,” says Gerard Daher, CEO of Speedeon.
Speedeon aims to change the industry and democratize data by giving organizations real-time consumer insights without heavy investment. Speedeon’s most promising tool is its 2022-launched AudienceMaker, which improves marketing ROI and reduces omnichannel spending by streamlining workflow.
“We’re giving clients a platform that automates and integrates into their ecosystem without a lot of heavy upfront costs while giving them more speed to insights, data visualizations, and speed to activation,” adds Anthony Pauley, chief revenue officer of Speedeon.
Another tool in Speedeon’s portfolio is DATAWATCH, which uses CRM data from organizations to alert clients on life event and intent-related triggers. AudienceMaker leverages this data to build campaigns within minutes, giving a significant advantage for marketers to stay one step ahead of the competition.
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Instead of having to go to different vendors for data licensing, data enrichment, identity resolution, business visual, business intelligence, and data visualization, they can utilize our all-in-one too
Speedeon’s white glove services netted it stellar reviews after servicing one of the top insurance providers in the U.S. Its client identified roughly 28 percent of their policyholders who were experiencing a major life event and targeted them, upselling almost 1700 new policies and retaining a couple of thousand customers in six months. Insurance retail is just one of the industries Speedeon’s clients operate in, along with home furnishings, satellite, and entertainment. It sees higher success in industries where life events hold more value.
Building off of similar successes, Speedeon aims to become a household name. In today’s highly competitive market, Speedeon continues to provide its services to multiple large blue-chip clients, attesting to the uniqueness of its data sets and the success of its campaigns.
Speedeon Data News
Speedeon Upgrades Its Consumer Intelligence Platform with Fresh Intent-Based Marketing Data
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Company
Speedeon Data
Management
Gerard Daher, CEO
Description
Speedeon is a provider of cost-efficient and real-time omnichannel data aggregation and campaign building. It groups and visualizes data sets for its clients to support customer acquisition and retention, giving them valuable information on their potential customers in the U.S. are, in addition to building, executing, and monitoring marketing campaigns from scratch.
MAYFIELD HEIGHTS -- Speedeon, a leader in direct marketing data and consumer intelligence, today announced that intent-based marketing data is now available inside its AudienceMaker platform. The DataWatch Intent in-market shopper audiences are powered by Speedeon’s best-in-class partner, Verisk Marketing Solutions.
The platform's Explorer function lets marketers identify and select in-market prospects based on the relevant product category and the user’s level of interest.The intent-based audiences span products and services such as:
● Personal insurance including life, auto, and home
● Health insurance including Medicare, short-term and dental
● Consumer finance and lending including mortgage purchase, refinance and reverse mortgages
● Real estate including home buying and home services
● Education including college and university programs
“Marketers are always looking for a competitive advantage. By putting intent data right inside our AudienceMaker platform, it’s now possible for advertisers to identify valuable prospects in just a few clicks,” shares Lindsey Kaiser, Chief Product Officer at Speedeon Data. “Marketing teams using AudienceMaker are thriving because they can bring so many data sets together and action them quickly,” adds Kaiser.
Today, brands across verticals are relying on AudienceMaker for its ability to connect first- and third-party data, deliver insights, build predictive models and craft custom audiences. And now with intent-based marketing data available, advertisers can experience the same great results as Speedeon’s clients.
For example, recently a leading life insurance company tapped Speedeon to enhance their prospecting efforts. Speedeon’s DataWatch Intent data solution identified high-intent consumers actively comparing life insurance rates across the internet. Then the Speedeon team overlaid a model based on the life insurance brand’s best customers to distill the best of the best prospects. The client was able to beat their customer acquisition cost of $1200 by 19%, coming in at $980 CAC.